Marketing is the soul of any business, big or small. Through the years, its definition becomes fluid. People generally think of it as a promotional technique, but in reality, it is so much more than that. Marketing is a blend of sales and customer service. The success of one’s business relies on creating a good strategy and campaign. Here are effective and creative marketing techniques that will help jumpstart your small to medium-sized business.
Develop Your Strategy
To begin, you need to gain a comprehensive knowledge of your ideal potential customer known as an “avatar.” A customer avatar is essentially an audience demographic that shares the same location, interests, age bracket, and so on. In creating an avatar, you need to outline your potential customer’s wants, needs, desires, and hopes.
Accomplishing this can tailor your marketing and advertising efforts and help you focus on the group best suited for your business. You can also avoid wasting your budget and time on people with no need or want for your product or service.
Guerilla marketing aims to leverage creativity, imagination, and originality in place of a high cost. This technique applies to small businesses with a limited budget. Examples of guerilla marketing include viral videos, publicity stunts, and stencil graffiti.
Engage in Social Media
Widely-used social media platforms include LinkedIn, Facebook, Instagram, Twitter, Snapchat, and Pinterest. Each of these channels is unique in their own right and require various types of engagement. To build a strong marketing campaign through social media, choose a few you like and master them to grow your business.
Create Valuable Content
A good marketer aims for original and useful content that is attractive both for Google and your potential customers. There are various ways to share information — blogs, infographics, videos, podcasts, or submitting articles to authority sites. Not only do you gain a reputation online, but you also get free website traffic. You can always outsource in creating your content. Try collaborating with freelance writers, graphic designers, and personal assistants.
Contests and Giveaways
Everyone loves freebies! Give away desirable or fun items to build brand awareness, gain goodwill, and connect with potential clients. Gifts don’t need to be expensive. Things such as online ebooks and checklists don’t cost you anything but your time.
Help Yourself by Helping Others
Information marketing has dramatically helped in increasing sales. Provide useful information by educating your audience on problems that they care about. You are not only growing your customer base but also positioning yourself as the solution. One best example is to speak in local events.
Marketing requires creativity. Entertain your audience. Make them laugh or cry. Think of funny and touching ads and see how quickly they are shared.